I have had the pleasure of leading this bank since 1985, and during that time I have worked with many people whom I am proud to call friends. I could not imagine a more loyal, appreciative clientele, and a finer group of colleagues to serve their interests.
At Banque Baring Brothers Sturdza, we know that every client has different needs. We regard it as essential to truly understand individual needs and desires, in order to tailor our services to their specific requirements. Matching those takes skill, experience, and time. This is why we have to restrict the number of our clients and as a consequence, the size of our bank. In doing so we ensure that they are met only by senior professionals with extensive experience.
By focusing on what we do best and avoiding all forms of investment banking, retail banking or any form of commercial lending, we avoid all the risks that very nearly brought a general failure of the international banking system. The bank is entirely devoted to serving private clients.
The personal plays a crucial role in private banking. It is through personal contact that we come to understand the fine details of our clients’ individual needs, and to build an environment of openness and trust that are the key to successful and long-lasting relationships. As the leader of Banque Baring Brothers Sturdza, I am honoured to celebrate the long-term associations that exist with our established clients, and to welcome new clients into our world of trust, understanding and respect.
Eric I. Sturdza